“Paradox, perplexity, ambiguity, those are some of the words that don’t fit the stories around startups but which are part of it. Ricardo crashes into reality and shows vulnerability and how difficult it is to cope with failure but above all what you can learn with it!”

“What a powerful story. Ricardo Jiménez shares the unvarnished truth. Entrepreneurs rarely share their emotional journeys with failure. Vulnerability is hard. Expect page-turning plot twists that will teach you more than every self-help business book combined on the real challenges and rewards of entrepreneurship.”

“It’s SO refreshing to cut the BS and be honest about failure. Everyone speaks about “speaking about failure” but barely anyone has the guts to do it, especially not so publicly.”